Digital Communication Officer
Job no: 548190
Contract type: Temporary Appointment
Level: NO-2
Location: United Republic of Tanzania
Categories: Communication / External Relations
UNICEF works in some of the world’s toughest places, to
reach the world’s most disadvantaged children. To save their lives. To defend
their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every
child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a voice
The digital communications officer will be responsible for
planning, implementing, monitoring and evaluating the online communication
strategy with a focus on social media management, campaign implementation and
coordination of partners. S/he will support the sourcing, design, production,
sharing and archiving of high-quality digital media assets developed as part of
UNICEF Tanzania’s Communication Strategy; supporting the rollout, development
and maintenance of UNICEF website and social media channels in Tanzania;
development and maintenance of the digital media platforms in accordance with
an innovative, clear, inclusive and interactive approach respectful of gender.
S/he will be required to provide strategic thinking and build on market
intelligence to create powerful content for UNICEF platforms. Additionally, the
officer will also be tasked with creating partnerships and mobilizing UNICEF
Tanzania’s online celebrity influencers on key priorities for strategic
advocacy and visibility for child rights issues.
How can you make a difference?
Duties and Tasks:
- Manage
and lead on digital content production across all of UNICEF Tanzania’s
social media platforms and website. Identify opportunities for content
amplification on global channels and share insights and learnings from the
Insights for Impact project.
- Produce
creative advocacy and communication materials (e.g. info graphs, images,
videos, Facebook posts, tweets, photo galleries, social media packages,
etc.) for digital platforms, printing and other purposes that meet UNICEF
standards.
- Ensure
that the production of communication products and materials for social
media channels and other digital platforms is timely executed and followed
up to support country online communication strategy, regional and global
campaigns and priorities and to support resource mobilization as set out
in the work plan.
- Develop,
draft and edit content for social media that meets UNICEF standards. Keep
UNICEF’s social media channels up-to-date following UNICEF corporate
guidelines and taking into account the branding strategy. Ensure UNICEF
Tanzania’s website is updated and reflects the work at the country office
level.
- Identify,
develop, manage and cultivate partnerships with celebrity and online
influencers on key priorities for strategic advocacy and visibility for
child rights issues and provide them with key advocacy materials and
guidance.
- Establish
or maintain an up-to-date documentation center for communication materials
including publications photographs, audio-visual materials, web resources
and share images selectively, in consultation with the supervisor, with
external media, partners, the Regional Office and HQ.
- Recommend
appropriate information and communication materials for use on social
media platforms.
- Recommend
established contacts, networks, resources and processes to support online
communication activities.
- Monitor
the public perception of UNICEF on digital platforms and recommend
appropriate action to maintain a positive image for the organization and
support to the issues it promotes. For this the use of social media
analytic/listening tools will be required.
- Undertake
lessons learned review of successful and unsuccessful communication
experiences as directed by supervisor.
- Review
best practices in using social media platforms to engage younger segments
of the population.
- Support
effective linkages and consistency across messaging with U-Report, IoGT,
VoY blog.
- Monitor
results of social media advocacy campaigns and produce monthly analytics
reports.
- Provide
analytics reports and provide recommendations on tactics to improve
UNICEF’s digital presence
- Keep
track of activities of other UN agencies, development partners, and
non-profit partners, identifying content for amplification
To qualify as an advocate for every child you will have…
- Proven
extensive experience in managing social media platforms including,
Facebook, Twitter, Instagram, YouTube required
- Experience
in video filming, video editing and photography required
- Strong
social copy-editing skills
- Demonstrated
success in planning and implementing effective social media campaigns to
achieve advocacy goals
- Ability
to translate technical and nuanced information into clear, emotional and
engaging content for broad public audiences Proven experience of building
and cultivating relationships with external partners
- Excellent
knowledge and understanding of social media trends
- Experience
in obtaining and reporting on social media analytics
- Proven
knowledge on digital content development
- At
least 2 years work experience on social media and digital content
development
- Very
good communications skills
- Ability
to perform multiple tasks without compromising quality
- Interpersonal
skills, team spirit and positive working relationships
- Experience
in working with the UN, UNICEF or with International NGOs an asset
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, and
Accountability (CRITA).
The UNICEF competencies required for this post are…
Drive to achieve results for impact, Thinks and act
strategically ,Innovate and embrace change, Build and maintains partnerships,
Manages ambiguity and complexity, Works collaboratively with others,
Demonstrate self awareness and ethical awareness
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its
workforce, and encourages all candidates, irrespective of gender, nationality,
religious and ethnic backgrounds, including persons living with disabilities,
to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is
incompatible with the aims and objectives of the United Nations and UNICEF,
including sexual exploitation and abuse, sexual harassment, abuse of authority
and discrimination. UNICEF also adheres to strict child safeguarding
principles. All selected candidates will be expected to adhere to these
standards and principles and will therefore undergo rigorous reference and
background checks. Background checks will include the verification of academic
credential(s) and employment history. Selected candidates may be required to
provide additional information to conduct a background check.
Remarks:
Only shortlisted candidates will be contacted and advance to
the next stage of the selection process.
The deadline for submitting the application is 22 February
2022.